Going freelance is one of the best decisions I’ve made. It’s also one of the hardest. I went freelance in 2024, after nearly four decades inside agencies, leading teams, and delivering digital learning for some of the world’s biggest brands. I knew the work inside out. What I hadn’t fully

(and why most organisations get it wrong) Choosing a learning platform feels like progress There’s a contract to sign, a budget to commit, and something concrete to point to. In a world that rewards visible action, that feeling of momentum is genuinely appealing. But in my experience, the platform decision

(and what I put first instead) April is when most organisations begin their new financial year. Learning plans that have been waiting for approval suddenly become real. And somewhere in that process, a familiar conversation tends to happen. Someone has a platform in mind. A tool they’ve been recommended. A

By March, most learning feels busy. Things are live. Things are in progress. Metrics are being gathered somewhere, in theory. And there’s a general sense that everything is moving in the right direction. And yet, underneath all of that activity, there’s often a quiet uncertainty that nobody quite has time

By February, I often hear a version of the same story. The training plan is agreed.The full scope is clear.We are all on the same page. And then someone asks, “So… when do we actually need this by?” That’s usually the moment when the reality of Content Development lands. The moment the

Why I still slow projects down at the start After nearly four decades working around learning, technology, and organisational change, you’d think I’d have learned to move faster. In some ways, I have. But one thing I’ve learned very clearly is this: Not because people were careless.Not because they lacked