Privacy Policy

Last updated: 29 June 2026

This policy explains what personal information Aprendido Ltd collects through this website, how we use it, and the rights you have over it. We have kept it short and in plain English.

Who we are

Aprendido Ltd (“we”, “us”, “our”) is a learning and development consultancy registered in England and Wales, company number 15846128, operating the website at https://www.aprendido.co.uk. For the purposes of UK data protection law we are the data controller for the personal information described here, and we are registered with the Information Commissioner’s Office (ICO). You can reach us through our contact page.

What we collect

We only collect what we need, and nearly all of it is information you choose to give us:

• When you use our contact form – your name, email address and the content of your message.
• When you submit a testimonial – your name, your role, your company (if you choose to give it) and your testimonial, together with your consent for us to publish it.
• When you sign up for our newsletter – your name and email address.
• Automatically, as you browse – standard technical information such as your IP address, browser type and the pages you visit, used to keep the site working and secure, and usage information collected by our analytics tool (see Cookies and analytics below).

We do not ask for special category (sensitive) personal information, and we do not knowingly collect information from children.

How we use it, and our lawful basis

• To answer your enquiry when you contact us. Our lawful basis is our legitimate interest in responding to you, and taking steps at your request before entering into a contract.
• To publish your testimonial, where you have given consent. You can withdraw that consent at any time and we will remove it.
• To send you our newsletter, where you have signed up. Our lawful basis is your consent, and every email includes a way to unsubscribe.
• To understand how visitors use the website and improve it, using Microsoft Clarity (see below). Our lawful basis is your consent.
• To run and protect the website. Our lawful basis is our legitimate interest in operating the site securely and reliably.

We do not use your information for automated decision-making, and we never sell it.

Who we share it with

We do not share your information with third parties for their own purposes. We do rely on a small number of trusted service providers who process information on our behalf, solely to run this site and to communicate with you – for example our website hosting provider, our email and form-delivery providers, and Microsoft, which provides our website analytics through Microsoft Clarity. They may use your information only to provide their service to us.

We may also disclose information where the law requires it, for example in response to a valid request from a public authority.

Where your information is held

Some of our service providers, including Microsoft, may process information on servers outside the United Kingdom. Where that happens, we take reasonable steps to ensure your information continues to be protected to a standard consistent with UK data protection law.

How long we keep it

We keep your information only for as long as we need it for the purpose we collected it, or to meet a legal obligation. Enquiry correspondence is kept while it is relevant to the working relationship and for a reasonable period afterwards; newsletter details are kept until you unsubscribe; and published testimonials are kept until you ask us to remove them. Analytics information is retained by Microsoft Clarity in line with its own retention periods.

Cookies and analytics

This website uses two kinds of cookies:

• Essential cookies, which are necessary for the site to function.
• Analytics cookies, set by Microsoft Clarity. Clarity helps us understand how visitors use the site – for example which pages are viewed, and how people click, scroll and move through a page – so that we can improve it. This information is collected in aggregated form and processed by Microsoft, which may store it outside the UK. You can read more in Microsoft’s own privacy documentation.

You can refuse or delete cookies through your browser settings, although some parts of the site may then not work as well.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct anything that is inaccurate;
• ask us to delete your information;
• ask us to restrict or object to how we use it;
• ask us to transfer it to another provider; and
• withdraw your consent at any time, where we rely on consent.

To exercise any of these, simply get in touch. If you are unhappy with how we have handled your information you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk – though we would appreciate the chance to put things right first.

Changes to this policy

We may update this policy from time to time. When we do, we will post the revised version on this page and update the date at the top.

Contact us

If you have any questions about this policy or about your information, please use our contact page.