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Cambridge Audio
Here is how the conversation actually went, and what changed because of it.
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Cambridge AudioOur products are hand-built and sit well above the competition. We want training that feels the same, and a partner whose service matches our own.
AndyThen off-the-shelf is out. We build the whole thing around how your colleagues actually sell, to your standard, not a template's.
Cambridge AudioWe will need the right platform behind it too. That is not really our world.
AndyLeave that with me. We select the right LMS, then brand it so it feels unmistakably yours from the very first screen.
AndyThen two levels of content, Introduction and Technical, so every store colleague is covered, whether they are new to the floor or talking spec with an enthusiast.
Cambridge AudioAnd it cannot be dry. Our products have a real story to them.
AndyThey do, so we tell it. Twelve interactive modules, video and animation throughout, from your Great British Sound heritage to StreamMagic, each ending in a proof-of-learning quiz that genuinely tests them.
Cambridge Audio, laterIt has gone beyond training, honestly. The team reach for it for white papers and top tips too. It is where the brand lives for our sellers now.
+4 languagesthey came back to have us build the next product range, in four more European languages for their resellers